In a spacious screening room on the Universal Studios lot, the French-born action film director Louis Leterrier (Transporter 2) is brimming with energy; Marvel Studios president of production Kevin Feige, fresh off the spectacular success of the studio's latest effort Iron Man, seems relaxed and confident; and legendary producer Gale Anne Hurd ("The Terminator" films) plays the congenial hostess as they invite a small contingent of online reporters to get comfortable in the screening room's plush seats.
The filmmakers' collective mood is decidedly upbeat, a good sign considering that earlier in the day they unspooled the finished version of their current collaboration before the Universal brass for the very first time, and now they're about to unveil some tantalizing film clips to a select group of Internet press. The lingering question: after a disappointingly received first film helmed by no less a talent than Ang Lee, and persistent talk of a simmering behind-the-scenes rift between Marvel and the latest top-flight thespian to get superheroic over his creative contributions to the film, will the not-quite-a-sequel The Incredible Hulk actually SMASH box office expectations?
And based on what ComingSoon.net/Superhero Hype! saw in the roughly 15 minutes of footage previewed, if the filmmakers' promised mash-up of the tortured, on-the-run, Jekyl-and-Hyde hero of the '70s TV series and the balls-out gamma-powered beat-downs of the comic book incarnations – classic Lee-Kirby, contemporary Loeb-Sale, and cutting-edge Millar-Hitch versions chief among them – is as effective as it is intriguing, there's every reason to believe ol' Jade Jaw may be reeling in giant fistfuls of green at the Cineplex.
Super Serum
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