WB mulls redraw of DC Comics plan

WB mulls redraw of DC Comics plan
Big shake-up could be in the works
By Borys Kit

July 11, 2008, 12:00 AM ET
A big shake-up could be in the works at Warner Bros. for its DC Comics film properties.

In the course of the past couple of weeks, Warner Bros. Pictures Group president Jeff Robinov and Warner Bros. Pictures president Kevin McCormick have been meeting with DC Comics executives as well some of DC's top talents, like Jim Lee, to discuss a new direction for film adaptations.

Up until now, the comic properties had been undergoing a hodge-podge development process. With the recent success of Marvel Studios' "Iron Man" and "The Incredible Hulk" and that company's plan to develop its many characters linked strategically together, Warners has been forced to take a close second look at its sister company.

With "The Dark Knight" near its release date, a new agenda is being set, one that not only sees the DC characters emerge with a higher priority but also one that would see them developed with an overarching goal in mind.

Although plans are in motion, any firm deals or announcements are weeks away.

Warners declined comment on the discussions, only stating: "While we are not going to go into the specifics of the meetings, we're constantly looking at how best to exploit the DC Comics characters and properties. DC is an incredibly valuable asset to Warner Bros. and plays an important role across the entire studio by providing development and franchise opportunities for all media, including films, television, home entertainment, animation, consumer products, video games and digital platforms."

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